Reference

AI Glossary

Plain-English explanations of AI terms for business owners. No jargon, no PhD required.

A

AI Agent

Software that can understand requests, make decisions, and take actions autonomously. Unlike simple chatbots, AI agents can perform tasks like booking appointments, sending emails, or updating records without human intervention.

Example

An AI agent that handles customer service can understand a complaint, look up order history, process a refund, and send a confirmation email, all automatically.

Artificial Intelligence (AI)

Computer systems designed to perform tasks that typically require human intelligence, such as understanding language, recognizing patterns, making decisions, and learning from experience.

Example

AI powers voice assistants, recommendation engines, fraud detection, and customer service automation.

Automation

Using technology to perform tasks with minimal human involvement. AI automation goes beyond simple rules by understanding context and handling variations.

Example

Automatically routing customer inquiries to the right department based on understanding what the customer is asking about.

C

Chatbot

A program that can have text or voice conversations with humans. Simple chatbots follow scripts; advanced chatbots use AI to understand natural language and provide dynamic responses.

Example

The chat widget on a website that answers questions about products, hours, or pricing.

Conversational AI

AI technology that enables natural, human-like conversations between computers and people. Uses NLP to understand what people say and generate appropriate responses.

Example

An AI phone agent that can have a natural conversation to book appointments, answer questions, and handle objections.

D

Deep Learning

A type of machine learning using neural networks with many layers. Enables AI to recognize patterns in unstructured data like text, images, and speech.

Example

The technology that allows AI to understand the meaning of a sentence, not just match keywords.

F

Fine-Tuning

The process of customizing an AI model for a specific use case by training it on specialized data. Makes general AI models better at specific tasks.

Example

Training a general language model on medical terminology so it can better assist in healthcare settings.

G

GPT (Generative Pre-trained Transformer)

A type of large language model architecture developed by OpenAI. GPT models are trained to predict and generate text based on patterns in large amounts of data.

Example

ChatGPT, GPT-4, and similar models that can write text, answer questions, and have conversations.

H

Hallucination

When an AI model generates information that sounds plausible but is incorrect or made up. A known limitation of language models that requires mitigation.

Example

An AI confidently stating an incorrect business hour or making up a policy that does not exist.

I

Integration

Connecting AI systems with existing business software so they can share data and trigger actions. Essential for AI agents that need to access or update business systems.

Example

Connecting an AI agent to your calendar so it can check availability and book appointments.

L

LLM (Large Language Model)

AI models trained on massive amounts of text data that can understand and generate human language. The technology behind modern AI assistants and chatbots.

Example

Models like GPT-4, Claude, and Llama that power conversational AI applications.

Related:GPTClaudeNLP
M

Machine Learning

A type of AI where systems learn patterns from data rather than following explicit programming. The system improves with more data and experience.

Example

An AI that learns to identify spam emails by studying examples of spam and legitimate emails.

N

Natural Language Processing (NLP)

AI technology that enables computers to understand, interpret, and generate human language. The foundation of all conversational AI.

Example

Understanding that "I want to reschedule my appointment to next Tuesday" means modifying an existing booking.

Neural Network

Computing systems loosely inspired by biological brains, consisting of interconnected nodes that process information. The architecture underlying modern AI.

Example

The mathematical structure that enables AI to recognize patterns in language and images.

O

On-Premise AI

AI systems that run on hardware located at your business rather than in the cloud. Provides maximum data privacy and control but requires infrastructure investment.

Example

A law firm running its own AI server so client data never leaves the office network.

P

Prompt

The input or instructions given to an AI model. How you phrase prompts significantly affects the quality and relevance of AI responses.

Example

Asking "Summarize this contract focusing on payment terms" versus just "Summarize this."

Prompt Engineering

The practice of crafting effective prompts to get desired outputs from AI models. A key skill in building AI applications.

Example

Writing system prompts that make an AI assistant stay on topic and follow brand guidelines.

R

RAG (Retrieval-Augmented Generation)

A technique that combines AI language models with external knowledge sources. AI retrieves relevant information before generating responses, improving accuracy.

Example

An AI that searches your product database before answering customer questions about inventory.

RPA (Robotic Process Automation)

Software that automates repetitive, rule-based tasks by mimicking human actions in digital systems. AI adds intelligence to traditional RPA.

Example

Automatically copying data from emails into a spreadsheet or CRM.

S

Sentiment Analysis

AI technique that determines the emotional tone of text, whether positive, negative, or neutral. Useful for understanding customer feedback and prioritizing responses.

Example

Identifying that a customer email is frustrated so it can be prioritized for human follow-up.

T

Token

The basic unit of text that AI models process. Roughly equivalent to word fragments. Important because AI pricing and capabilities are often measured in tokens.

Example

The word "understanding" might be split into tokens like "under" and "standing."

Training Data

The examples and information used to teach an AI model. The quality and relevance of training data significantly impacts AI performance.

Example

Customer service transcripts used to train an AI to handle similar conversations.

V

Voice AI

AI systems that can understand spoken language and respond with synthesized speech. Enables phone-based AI assistants and voice interfaces.

Example

An AI that answers phone calls, has natural conversations, and handles appointments.

Most Searched AI Terms

The questions business owners ask most often

What is an AI Agent?

An AI agent is software that can autonomously understand requests, make decisions, and take actions without human intervention. Unlike simple chatbots that follow scripts, AI agents can perform complex tasks like booking appointments, processing refunds, or updating multiple systems based on a single customer request. For businesses, AI agents mean automating customer interactions that previously required human staff.

What is an LLM (Large Language Model)?

A Large Language Model (LLM) is an AI system trained on massive amounts of text data to understand and generate human language. Models like GPT-4, Claude, and Llama power modern AI assistants and chatbots. LLMs can understand context, answer questions, write content, and have natural conversations. For businesses, LLMs enable AI customer service, content creation, and document processing.

What is the difference between a chatbot and an AI agent?

Chatbots are conversation interfaces, often following predefined scripts or decision trees. AI agents are autonomous software that can understand intent, access multiple systems, and take actions. A chatbot might answer FAQs; an AI agent can check your calendar, book an appointment, send a confirmation email, and update your CRM, all from one customer request. AI agents are chatbots with capabilities.

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